You’re Not Lost or Stuck In Your Career—You’re Ready to Re-imagine and Re-align.
“The clarity Bern has helped me find is nothing short of life-changing. ”
“Working with Bern has been genuinely transformative. Her coaching isn’t about pushing or pressuring — it’s about helping you reconnect to your core values in a really honest, grounded way. She creates a space where growth feels natural instead of forced, and where even big, intimidating goals start to feel simple and achievable.
I’m approaching things with more bravery and ease because I trust myself more — and that’s made a huge difference. Instead of feeling stuck or overwhelmed, I feel like I’m moving forward with purpose and momentum.”
Welcome To The Process
Transformation Career Coaching in Salt Lake City, Utah, and Beyond.
Transform your career by leading with self-trust, grounded confidence, and values-aligned action—creating a path that reflects not only what you do for a living, but the life you want to live.
If you’re craving a career path that aligns with your values, and opens up a whole new kind of life fulfillment, I’d love to meet you.
Transition & Clarity, whether you want to improve communication and leadership in your current role, grow your business in a values-aligned, no-hustle way, or confidently transition into a new career that truly reflects where you feel called, I’m here to guide you.
Overcome The Limiting Beliefs that are holding you back from the career path and life you really want.
Understand your unique values and strengths—Build Confidence in your authentic skills and voice.
Discover Your Internal Voice, drive, motivation, and learn how to trust and validate yourself from within.
Learn How To Move Past Fear and uncertainty with grounded guidance, powerful visualizations, and practical reframes —and begin taking clear, intentional steps each day toward a career or role that reflects your values, and the season you’re in now.
I work with thoughtful, compassionate, visionary professionals and entrepreneurs who feel misaligned in their current work or career and are ready to get crystal-clear on their next steps. Together, we create a path forward that’s rooted in your values, built on confidence, and is aligned with the life you want to live. This is about shaping a career—and a life—that reflects who you truly are becoming.
My Clients Are
Outdoor Industry Professionals + Creatives + Photographers + Wellness Practitioners + Education & Non-profit Leaders + Compassionate & Values-driven Founders, Visionary Entrepreneurs, Leaders, Directors, and Managers + People In Midlife Transitions
A Taste Of How I Help You
Clarity Around Direction + Values-aligned Action + Growth Mindset + Healthy Habits + Somatic & Visualization Approaches + Tools for Structure, Organization & Time Management + Exercises + Accountability, and more…
“Bern is deeply insightful—she has a way of asking the right questions that help you see things from a totally new perspective. I really appreciated how grounded and practical she is; everything we talked about felt actionable and aligned with my values.”
Are you ready to finally get the support you need to change the situation you’re in?
Come as you are—Book your free clarity session with me.
‘Bravely Rooted’ Process
TESTIMIONIALS
Hi, my name is Bernadette. I'm a Transformation Career Coach.
I live in Salt Lake City Utah, but I serve people around the globe.
I’m here to help you gain clarity and most importantly, facilitate the growth you've been desperately seeking.
I'm American, originally from California, now living in the beautiful state of Utah. I’m married to Shane, a partner who is nothing short of intentional and loving, and the calm of my existence. I’m 45 and an avid outdoors person. I find the most personal joy surrounded by nature, great conversation, climbing, fly fishing, and riding my bike in the mountains and deserts.
My friends would tell you I’m a deep listener, I ask questions no one asks them, and I’m genuine and easy to be around.
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Fueled by a desire to do more with my work, and connect with people on a deeper personal level to help facilitate their growth, I began my coaching journey here in Salt Lake City.
Before moving to Utah in 2021, I spent 20 years as a successful commercial photographer and business owner in Southern California. I had lovely clients over the years and some incredible assignments that often left me feeling like a strong confident woman [in a male-dominated industry]. I learned how to run a successful business, patience, reinvention, resilience, and the power of deep listening to understand and serve my clients at my highest level. Unfortunately, I also learned that my experience with most of my freelance work led to a dysregulated nervous system and a high level of stress and general nervousness that left an awful pit in my stomach. I knew I needed a change. I wasn’t designing a creative life path that was a good fit and truly aligned with my core values and personality.
I decided I was ready for fulfillment in work that aligned better with who I desired to be entering my 40s - passionate, purpose-driven, rooted in awareness and authenticity, and excited to help others on their path as a life and career coach.
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My challenging life experiences and big successes fuels my desire to coach and help others. Those experiences shaped me into a person who is ready to partner with you so you can gain the clarity, skills, confidence, and actionable tools needed to bridge the gap between where you are now and where you want to be.
My Coaching Experience
I am a Certified Life Coach & Guide through Transformation Life Coach Academy. I am currently on track to become accredited through the Association for Coaching (AC). I have received training from the International Coaching Federation (ICF) and Optimus Coaching Academy in the UK. I am dedicated to following coaching ethics and core competencies while remaining true to what makes me an excellent coach.
The education and mentorship I’m receiving are at the forefront of modern coach training. They combine philosophy, NLP, neuroscience, and positive psychology, applying research-backed tools and exercises.
As a coach, my education will never end. It is my responsibility to continue expanding my knowledge of this field so I can show up for you in the best possible way. Not only do I apply the tools and principles with my clients, but I am applying them to myself. Receiving therapy and coaching is a large part of my personal growth and life. I strive to practice what I teach personally.
FAQ’s
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My coaching space is,
A place to help you facilitate transformation and growth in your career and, therefore, life
A comfortable space for you to be vulnerable and open about what is holding you back in your career, and take steps forward toward a new vision
Science, NLP (neurolinguistic programming), Somatic, Self-reflection-based - to help you bridge the gap between where you are right now, and what you want next
Observing past views and experiences, with the goal of moving you forward
Asking questions to help you facilitate awareness and clarity
Using tools and exercises to help support your growth
My coaching space is not,
Therapy (no clinical support or diagnosis given )
Scary or intimidating
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As your partner in this process, I’m here to help guide you. The traits I possess, and my experience, allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey.
This coaching process with me leans toward bringing more awareness to your life in the areas that don’t feel aligned, so you can find more clarity and joy. Those areas can be in your career or your personal life.
This is a space for me to listen, reflect, and hold space for you to make progress and achieve your goals. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.
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If you desire results, real growth, and goal achievement, the best results are achieved through showing up to our sessions and chats between sessions fully, as well as the work you do outside of our time together in sessions. Your ongoing reflection practice and the action steps you take every day are key to your development. Lasting change comes from the effort you put in consistently, the responsibility you take for your actions and choices, and the eventual vulnerability and honesty you are willing to bring.
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Absolutely not. Show up as you are, and where you are. Most people come to coaching feeling stuck, lost, unmotivated, and desire change, but they don’t always know where to begin, and what they need to grow. I will partner with you and we will peel back the layers to facilitate positive change in your life.
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Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.
My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.
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YES! Coaches, photographers, purpose-driven businesses, creatives, visionaries…You are not alone anymore. Owning a business and figuring out all the details of being successful is a lonely place. Well, not anymore. I offer full support on your journey—from mindset coaching to consulting on marketing, business development, and communication. The goal is to help you create a business that feels like you. No more hustle. No more stuckness.
Many of my clients come to me at a crossroads—feeling unsure of how to create what they want, fearful, discouraged, or simply burned out and overwhelmed by the weight of it all.
I got you! Together, I’ll help you reconnect with who you are and what you truly want, release the beliefs that have been holding you back, and move forward with renewed confidence, clarity, and alignment.
Work With Me.
Currently, there are four ways we can partner. Those programs are detailed below. *If you are unsure which one is the best fit, I would be happy to discuss that with you when you book your free clarity session.
Private Career & Life Coaching
In your first complimentary clarity session, we’ll explore where you are, where you want to go, and which of my coach programs can help support you best. Together, we’ll begin to map out a values-aligned path forward—one that feels grounded, intentional, and true to you.
“Root & Rise” Career Coaching Program—Where most of my clients begin their transformation journey.
Re-authoring Your Career: This is your time to reconnect with what lights you up and drives you—without distraction, in a space where you are fully heard and supported like never before. Together, we’ll create a vision for the values-aligned career you desire or the direction you want to take your current business in. We’ll uncover what’s been standing in the way of fulfillment. You’ll learn to reframe limiting beliefs—like fear, self-doubt, and perfectionism—and start making values-aligned decisions and taking action that moves you forward. You’ll understand why your current work feels misaligned and take clear, confident steps toward the career and life that feels. like. you.
Program Details
▹ 6-session program (for up to 12 weeks)
▹ Each Session together is every other week and lasts 90 minutes over Zoom
▹ WhatsApp text and voice notes coaching 6 days a week for check-ins, accountability, Q&A, and reflection.
The Process
▹ Gain clarity, awareness, and insights necessary for figuring out your path forward
▹ Bravely and intentionally begin to take action in alignment with your ‘why’, values, and strengths
▹Overcome limiting beliefs holding you back [self-doubt, fear, and criticism], and build confidence as you discover your new path forward
Investment
I don’t list my 1:1 coaching investment here with intention—not because I’m trying to pull a fast one on you, but because coaching starts here and now 🌱 We can get triggered pretty easily by seeing a number or not seeing a number. Rest assured, my fee is fair and probably less than you think.
This work is personal, and the best way to understand its value is to experience it with me in a safe, sales-free (unless you ask), judgement-free, pressure-free clarity session.
If we both feel a genuine connection and believe this work can help you create a more fulfilling career and life, you can open a conversation about the investment and options that feel right for you.
Let’s do this together. Schedule Your Free Clarity Call Here.
Your Clarity Session is 100% pressure-free, non-sales-y, judgment-free, and purely about helping you make the best decision for YOU.
*Payment plans are available.
Let’s See If We Are A Good Fit
Single 90-minute Sessions
In this short time period together, we will dive straight in. I welcome honest and open conversation so we can move you forward.
Coaching Details
These laser-focused and enjoyable sessions are designed to help you break through a single challenge that’s holding you back. Here are a few examples of what we can work together on:
Facing a mindset block like fear, self-doubt, or perfectionism, and it’s holding you back from beginning or finishing what you start
You’re navigating a leadership challenge around communication, boundaries, or decision-making, and you want a more successful approach
You’re an entrepreneur, and the hustle and grind have finally caught up to you— it’s time to realign.
Wherever you are, you’ll gain clarity, shift perspective, and leave with clear, actionable steps to move forward. These sessions blend mindset coaching and mentoring when appropriate. I listen closely and ask reflective questions to help you uncover clarity and direction.
What’s Expected:
▹ Pre-session questionnaire for you to complete a week before to make sure we are a good fit
▹ 90-minute session together over Zoom—No pressure, just awareness and new perspectives
▹ Access to my online scheduling for your convenience
What You Will Leave With
▹ Powerful (and gentle) questions from me to help you find Clarity, new awareness and insights necessary for figuring out your path forward
▹ Begin to take action in alignment with your new focus, values, and strengths
▹ Discover any limiting beliefs that are holding you back from achieving your goal—self-doubt, fear, self-criticism, perfectionism, and how to begin overcoming them.
▹ Follow-up email from me—My detailed notes, any mindset tools or exercises we did together, clarity-gaining journaling prompts, accountability plan, and/or action steps we created
Investment $135
If you feel called to continue this work together, we can explore my long-term coaching program—and I’ll happily apply your session fee toward it.
Next Steps
Ready to get started and receive my questionnaire? Have questions about whether this is a good fit for you? The next step is to email me directly and say hello! (bernmckeevercoaching@gmail.com)
“My gratitude for you is indescribable. What a gift it is to have worked with you, Bern.”
For photography, creative, and visionary business owners, I combine mindset coaching with strategic mentoring to help you align your business with your purpose and vision.
After graduating with a degree in photography in 2006, I worked for over two decades as a successful entrepreneur and marketing professional in my commercial photography field. I excel at being a guide for service-based businesses, creatives, health & wellness professionals, and people specializing in the outdoor industry.
I help you align your business branding, messaging, and marketing with the work you’re truly meant to do. I’m an expert communicator who helps you connect deeply with your niche clients and use language that naturally draws in more of the people you’re here to serve. My work helps you turn your excitement and purpose into a business that feels authentic and successful.
If you want to finally achieve your business goals, improve your mindset, build confidence and skills, and attract more clients, then we should talk.
With me by your side, you will make more progress each day toward your goals, have more accountability in your life, and finally engage with the version of yourself and your business you’ve been desperate for.
Investment starts at $135 for laser-focused single sessions. Other programs are available. Begin by scheduling your free clarity session.
1:1 Coaching and Education for Visionary Entrepreneurs
Let’s See If We Are A Good Fit
“During my time with Bern, I discovered that I was struggling with feeling overwhelmed and stuck, especially around marketing my business and defining what success really means for me. Working with Bern has helped me shift my mindset—not only about what success looks like, but also about my marketing strategy—showing me that there are alternative, approachable ways to connect with my audience that feel authentic and attainable. For example, she helped me break down social media marketing into manageable steps and explore other marketing methods that better suit my strengths, which made the whole process feel less intimidating and more sustainable. As a result, I feel more confident, purposeful, and at ease in my journey—knowing that success doesn’t have to look one way, and that I’m building a sustainable path that’s right for me.”
Group Coaching
Group coaching combines personalized support with the collective energy of a community—creating a space where shared insight, encouragement, and accountability amplify your growth.
Unsure if this is right for you? I welcome you to schedule a clarity call with me so I can answer any questions you have, and to explore your options.
Welcome to
🌿Bravely Rooted Collective—A Group Coaching Program
*Waitlist*
Root deeper. Rise stronger. Bravely create the path that’s meant for you.
Who it’s for:
Compassionate and growth-oriented professionals and entrepreneurs who are ready to bravely create change in their career — and want a supportive group environment, collaborative space to grow, connect, talk, and take aligned action.
Men and Women + Outdoor Industry Professionals + Creatives + Wellness Practitioners + Education & Non-profit Leaders + Compassionate & Values-driven Founders, Entrepreneurs, Leaders, Directors, and Managers + People In Midlife Transitions + People Seeking a Return to Self
Inside the Bravely Rooted Collective:
🌿 Monthly Subscription Program
🌿 Two 90-minute live group coaching calls per month
🌿 1:1 and group WhatsApp support for Q&A, text/voice note coaching, and accountability between sessions
🌿 2 30-minute 1:1 sessions with me per month for each person in the group—custom to where you are and what you need outside of the group dynamic
🌿 A safe, collaborative space focused on brave participation, connection, and growth that happens both during sessions and the actions you take in between them
🌿 Optional community connections encouraged between members to build more clarity, encouragement, and momentum
🌿 A fluid, custom-designed experience based on who joins and what you need most
What You Will Take Away:
🌱 Values and strengths discovery and alignment—and using them to move forward intentionally
🌱 Tools and Take-home exercises
🌱 Reframing fear so you can bravely take action and create the change you need
🌱 Confidence and direction through aligned action
🌱 Visualization and meditation practices for deep inner development
🌱 Supportive and safe small community
Plus:
One of our two monthly sessions will include Getting Sh*t Done together — a gentle space to take intentional action together in the session, helping you gain momentum and confidence through action, not just thinking. I'm also planning to bring in a special guest coach for at least one session to offer fresh perspectives and to enrich your experience. Details to come
Investment: $75 per month
Commitment: After the first month, cancel your membership anytime! Flexible scheduling options
Group Selection: To help create a welcoming, supportive space where everyone feels safe and inspired to grow, you’ll fill out a short ‘get to know you’ form, and I may set up a short informal meeting with you so we can make sure we both feel like this is the right path for you. My heart-centered goal is to thoughtfully bring together folks who will really support and uplift each other on this journey.
Sign up below! More Details To Come Once The Group Is Formed
Still have questions? Let’s jump on a casual Zoom call so I can address any of your concerns and see if this program is right for you.
Please visit my website here for more information about me and all the services I offer
“One of the most unexpected but powerful shifts while working with Bern was realizing how much misalignment with my values was impacting my motivation and clarity. I came in thinking I needed help making decisions or finding direction, but what I got was a deeper understanding of why certain things felt off and how to realign with what actually matters to me. That mindset shift has made a huge difference — not just in my career, but in how I show up overall. It’s something I didn’t expect, but it’s been at the core of the growth I’ve experienced.”
- Andrew/Filmmaker/BC, Canada
Let’s Connect
Questions? Need more info? You can either jump over to schedule your free clarity session to get started, or fill out the info below, and I’ll be in touch shortly.
If you are a service industry provider and want to reach out to me to sell your services, that is not allowed here. Please respect my contact form as a way for my coaching community to reach out, not as a sales page for you.
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