Bridge the gap between where you are now and where you constantly wish you were.
“I’m approaching things with more bravery and ease because I trust myself more — and that’s made a huge difference. Instead of feeling stuck or overwhelmed, I feel like I’m moving forward with purpose and momentum.
One of the biggest things I’ve realized is how crucial my values are when it comes to doing meaningful work. Misalignment in that area has definitely been a major cause of procrastination for me in the past. Now, I honestly feel more excited about the future than I ever have.”
“Bern’s approachability and kindness makes it so easy to drop my defences and get messy. She never shies away from challenging me, but also knows when to provide space. Her open heart enables mine!”
Welcome To The Process
Stop second-guessing. Start trusting yourself. I got you.
If you’re looking for a sign, this is it. Now is the right time to intentionally move forward with clarity and alignment.
Overcome the fears you have about choosing the wrong path. Find clarity on what path is right for you—one that feels true, aligned with your values and your ‘whys’, and is not forced.
Discover or rediscover your unique values and strengths—build confidence in your authentic skills and voice.
Stop the need for constantly seeking external advice, validation, or a "proven formula.” Instead, discover your internal voice, drive, motivation, and self-validation.
Learn how to bridge the gap between your current fear, scarcity, and uncertainty mindset of your current job search or career transition, and take calm, strategic, aligned action each day that moves you toward a successful outcome.
I work with growth-minded and compassionate people who live for meaning, who value connection to self and others, and who desire to live and work in alignment with their values. If this is you, and there is a strong desire for intentional living and taking action toward a life that is truly you, I would love to meet you!
Outdoor Industry Professionals + Creatives + Wellness Practitioners + Education & Non-profit Leaders + Compassionate & Values-driven Founders, Entrepreneurs, Leaders, Directors, and Managers + People In Midlife Transitions + People Seeking a Return to Self
My greatest gift is my ability to listen deeply and gently uncover and share insights with you that no one else sees.
Awareness + Clarity Around Direction + Growth Mindset + Healthy Habits + Structure & Organization + Accountability + Intentional & Values-driven Action, and more…
Bravely, step into a new life and career adventure that is rooted in who you are truly becoming.
Come as you are—Book your free clarity session with me.
‘Bravely Rooted’ Process
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DESIRE
The Pull For Change
This is the spark — the feeling that something has to shift. You may feel stuck, disconnected, or caught in survival mode in your career or life… or trying to feel grounded during a major life transition, knowing deep down that you’re meant for more in this next phase.
This is where most of my clients begin: with a strong desire to feel different, live differently, be different. That pull toward growth, clarity, and alignment is what brings you to coaching.
Here, we ask: What’s no longer working — and what are you deeply craving instead? -
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VISION, CLARITY & INSIGHTS
Re-authoring 1:1 Sessions
This is your time, with no distractions, no place to be but here with me, where I will hold the space you need to explore where you are in your life, how you feel right now, and what is standing in the way of an intentional life and career that is fulfilling. I invite your unique experiences, offer you a customized approach on re-authoring your career and life. You will discover your values, strengths, and a vision for creating a life with more fulfillment and joy. I will help you reframe heavy beliefs that do not serve your path forward, like fear, self-doubt, or self-criticism.
What would it feel like to finally overcome your blocks and thrive? What could life or work look like if it truly felt like yours?
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REFLECTION & ACTION
Move Forward with Intention
Clarity without action keeps us spinning. So together, we co-create intentional, courageous steps forward — ones that feel doable on your own and deeply connected to your why. You reflect, re-center, and base actions on your ‘Why’. You’re not expected to “get it perfect”; instead, we focus on sustainable momentum rooted in self-trust and compassion.
Here, we ask: What small, brave steps will move me forward — and what am I learning as I go?Between sessions, I am available for chat check-ins, accountability, questions, and reflection sharing.
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CHANGE
Change — Integration, Confidence, and Embodiment
This is where the shift becomes part of you. Through aligned choices, reflection, and courageous action, you begin to embody the version of yourself you were always becoming. You’ve moved from stuckness to clarity, from survival to intention — and now, real change begins to take root in how you think, choose, relate, and show up.
Here, we celebrate: Who am I now that I trust myself and live in alignment with what matters most?
TESTIMIONIALS
Hi, my name is Bernadette. I'm a Values-Driven Transformation Life & Profession Coach.
I live in Salt Lake City Utah, but I serve people around the globe.
I’m here to help you gain clarity and facilitate the growth you've been desperately seeking.
I'm American, originally from California, now living in the beautiful state of Utah. I’m married to Shane, my greatest coach, and the love and calm of my existence. I’m 44 and an avid outdoors person. I find the most personal joy surrounded by nature, my people, climbing, and being in the mountains and deserts. I’m a natural teacher, coach, and mentor.
My friends would tell you I’m a deep listener, I ask questions no one asks them, and I’m genuine and easy to be around.
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Fueled by a desire to do more with my work, and connect with people on a deeper personal level to help facilitate their growth, I began my coaching journey here in Salt Lake City.
Before moving to Utah in 2021, I spent 20 years as a successful commercial photographer and business owner in Southern California. I had lovely clients over the years and some incredible assignments that often left me feeling like a strong confident woman [in a male-dominated industry]. I learned how to run a successful business, patience, reinvention, resilience, and the power of deep listening to understand and serve my clients at my highest level. Unfortunately, I also learned that my experience with most of my freelance work led to a dysregulated nervous system and a high level of stress and general nervousness that left an awful pit in my stomach. I knew I needed a change. I wasn’t designing a creative life path that was a good fit and truly aligned with my core values and personality.
I decided I was ready for fulfillment in work that aligned better with who I desired to be entering my 40s - passionate, purpose-driven, rooted in awareness and authenticity, and excited to help others on their path as a life and career coach.
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My challenging life experiences fueled my desire to coach. Those experiences shaped me into a person who is ready to partner with you so you can gain the clarity, skills, and confidence needed to bridge the gap between where you are now and where you want to be.
+Building Habits and Structure
+Re-framing the beliefs that hold you back—fear, self-doubt, self-criticism…
+Feelings of resistance in your career & personal Life
+Building Confidence
+Overcoming Setbacks
+Major Life Transitions
+Sucessful Business Development, Growth, and Values-aligned Marketing
“During our sessions, Bern helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She also helped by holding me accountable to following through with the tasks that were the least fun for me, and offered feedback whenever I needed help. This gave me a clear direction, so it's much easier for me to continue the work we started and I'm much more motivated overall!”
-Becky, Outdoor School CEO, SLC
My Coaching Experience
I am a Life Coach & Guide accredited through Transformation Life Coach Academy. I have received training from the International Coaching Federation (ICF) and Optimus Coaching Academy in the UK. I am dedicated to following coaching ethics and core competencies while remaining true to what makes me an excellent coach.
The education and mentorship I’m receiving are at the forefront of modern coach training. They combine philosophy, NLP, neuroscience, and positive psychology and use research-backed tools from self-awareness and intuition reflection practices.
As a coach, my education will never end. It is my responsibility to continue expanding my knowledge of this field so I can show up for you in the best possible way. Not only do I apply the tools and principles with my clients, but I am applying them to myself. Receiving therapy and coaching is a large part of my personal growth and life. I strive to practice what I teach personally.
FAQ’s
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My coaching space is,
A place to help you facilitate transformation and growth in a specific areas of your life
A comfortable space for you to be vulnerable and open about your life, goals, and aspirations
Science, NLP (neurolinguistic programming) Somatic, Self-reflection based - to help you bridge the gap between where you are right now, and what you want next
Observing past views and experiences, with the goal of moving you forward
My coaching space is not,
Therapy (no clinical support or diagnosis given )
Scary or intimidating
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As your partner in this process, I’m here to help guide you. The traits I possess, and my experience in business and my personal life allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey.
This coaching process with me leans toward bringing more awareness to your life in the areas that don’t feel aligned, so you can find more clarity and joy. Those areas can be in your career or your personal life.
This is a space for me to listen, reflect, and hold space for you to make progress and achieve your goals. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.
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If you desire results, real growth, and goal achievement, best results are achieved through the work you do outside of our time together in sessions. Outside our sessions, the ongoing reflection you practice and the action steps you take everyday key to your development. Lasting change comes from the effort you put in consistently, the responsibility you take for your actions and choices, and the eventual vulnerability and honesty you are willing to bring.
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Absolutely not. Show up as you are, and where you are. Most people come to coaching feeling stuck, lost, unmotivated, and desire change, but they don’t always know where to begin, and what they need to grow. I will partner with you and we will peel back the layers to facilitate positive change in your life.
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Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.
My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.
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You are not alone anymore. Owning a business or figuring out your next career move can be a very lonely place. well, not anymore. I offer full support on your journey from mindset coaching to consulting on marketing, business development, and communication. The goal is to help you create a business you love and connect with, or help you figure out to be fulfilled in your values and purpose driven profession.
Bern helped me focus on how I want to live, how much is realistic to achieve in a day, and how to recognise my achievements and *enjoy* them, which I’ve historically not done. I now feel like I’ve got a great balance of the various projects and commitments in my life, and Bern has played a guiding role in that, so I’m very grateful to her - Alex - UK
Work With Me.
There are currently three ways we could partner—please see below.
Private 1:1 Career & Life Coaching
Below is information on how can partner and how you can begin your journey. During your first complimentary clarity session, we will determine if I can help you, and if so, we will map out a path forward for you with my “Rooted and Rise” coaching program
“Rooted & Rise” Coaching Program
Where all my clients begin.
Program Details
▹ A custom 6-session program (for up to 12 weeks)
▹ Each Session together is 90 minutes over Zoom
▹ I am available on WhatsApp text and voice notes chat 6 days a week for check-ins, accountability, Q&A, and reflection.
The Process
▹ Gain clarity, awareness, and insights necessary for your path forward
▹ Bravely and intentionally begin to align your decisions with your ‘why’, values, and strengths
▹Overcome limiting beliefs holding you back [self-doubt, fear, and criticism], build confidence, and take action toward a more fulfilling life
Investment
I don’t list coaching prices here on purpose—because coaching starts here and now
This work is personal, and the best way to understand its value is to experience it.
As someone who has done deep healing around scarcity and self-worth, I know that just seeing a number can be enough to shut us down—even when the investment is accessible, like my offerings. That’s why I offer a free clarity session first: so you can feel what it’s like to be supported, guided, and fully seen.
If we both feel a genuine connection and believe this work can help you create a more fulfilling career and life, we’ll have an open and safe conversation about the investment and options that feel right for you.
Let’s do this together. Schedule Your Free Clarity Call Here.
Your Clarity Session is 100% pressure-free, non-sales-y, judgment-free, and purely about helping you make the best decision for YOU.
*Payment plans are available.
Let’s See If We Are A Good Fit
Business Mentoring & Mindset Coaching
For my business-specific clients, I combine mindset coaching with consulting.
After graduating with a degree in photography in 2006, I worked for over two decades as a successful entrepreneur and marketing professional in my commercial photography field. I excel at being a guide for service-based businesses, creatives, health & wellness professionals, and people specializing in the outdoor industry.
I have a knack for aligning business branding, messaging, and marketing with your desired field. I am a researcher, helping you target your ideal clients. I help you turn your purpose and excitement in your field into a strong business.
If you want to finally achieve your business goals, improve your mindset, build confidence and skills, and attract more clients then we should talk.
With me by your side, you will make more progress each day toward your goals, have more accountability in your life, and finally engage with the version of yourself and your business you’ve been desperate for.
Let’s See If We Are A Good Fit
“I highly highly recommend hiring Bern as your coach! Her knowledge is extremely valuable! Our sessions are always uplifting. I make progress every week in my business and personally.”
Welcome to
🌿Bravely Rooted Collective
A Group Coaching Journey
*Waitlist*
Root deeper. Rise stronger. Bravely create the path that’s meant for you.
Who it’s for: Compassionate and empathetic people who are ready to bravely create change in their career — and want a supportive, collaborative space to grow, connect, talk, and take aligned action.
Outdoor Industry Professionals + Creatives + Wellness Practitioners + Education & Non-profit Leaders + Compassionate & Values-driven Founders, Entrepreneurs, Leaders, Directors, and Managers + People In Midlife Transitions + People Seeking a Return to Self
Inside the Bravely Rooted Collective:
🌿 Two 90-minute live group coaching calls per month
🌿 1:1 and group WhatsApp support for Q&A, text/voice note coaching, and accountability between sessions
🌿 A safe, collaborative space focused on brave participation, connection, and Growth that happens both during sessions and the action you take in between them
🌿 Optional community connections encouraged between members to build more clarity, encouragement, and momentum
🌿 A fluid, custom-designed experience based on who joins and what you need most
What you will take away:
🌱 Values and strengths discovery and alignment—and using them to move forward intentionally
🌱 Reframing fear so you can bravely take action and create the change you need
🌱 Confidence in your direction through aligned action
🌱 Visualization and meditation practices for deep inner development
🌱 Supportive and safe small community
Plus:
One of our two monthly sessions will be part coaching and part Get Sht Done Gathering* — a space to take intentional action together, helping you gain momentum and confidence through doing, not just thinking. I'm also planning to bring in a special guest coach for at least one session to offer fresh perspectives and to enrich your experience. Details to come
Price: $150 per month for 3 months, with the possibility of extending to 6 months. *Harship rate available for those who qualify
Commitment: Minimum 3 months
Group Selection: To help create a welcoming, supportive space where everyone feels safe and inspired to grow, this group will be intentionally small—between 5 and 10 people. You’ll fill out a short ‘get to know you’ form, and I may set up a short informal meeting with you so we can make sure we both feel like this is the right path for you. My heart-centered goal is to thoughtfully bring together folks who will really support and uplift each other on this journey.
More Details To Come
Have questions? Please send me an email here
Please visit my website here for more information about me and all the services I offer
“One of the most unexpected but powerful shifts while working with Bern was realizing how much misalignment with my values was impacting my motivation and clarity. I came in thinking I needed help making decisions or finding direction, but what I got was a deeper understanding of why certain things felt off and how to realign with what actually matters to me. That mindset shift has made a huge difference — not just in my career, but in how I show up overall. It’s something I didn’t expect, but it’s been at the core of the growth I’ve experienced.” - Andrew/Filmmaker/BC Canada
Let’s Connect
Questions? Need more info? You can either jump over to schedule your free clarity session to get started, or fill out the info below and I’ll be in touch shortly.
If you are a service industry provider and want to reach out to me to sell your services, that is not allowed here. Please respect my contact form as a way for my coaching community to reach out, not as a sales page for you.
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